When prospective customers searched for a laundromat in Muscatine, Iowa they quickly found what looked like the only laundromat in this town of 23,000 residents. Unfortunately for the staff and owner of Family Laundromat, local customers were only finding their main competitor. When owner Dave Basulto joined OPTIMA™ that began to change. Dave didn’t have a lot of money to spend on reputation management so he chose the affordable Baseline starter program. With a verified listing on 5 of the top search engines and a beautiful new website managed by OPTIMA™ Family Laundromat jumped from no listing visibility to the number 1 rank under Laundromats on Bing and Yelp and the number 2 spot on Google. He loves having a place to showcase his services, free detergent days and Mega-Large machines and he loves not having to worry about losing customers to the competition.